"A brand is very much an extension of self, so it is crucial to know your why before you engage a creative process." – Heidi Lakin
Investing in my new brand was something I was excited about, but it also made me nervous.
Just like Heidi I believed that in order to create the brand I was dreaming of, it needed to be an extension of me. What I do as a coach is so deeply engaged in me as a person, unlike other career paths I’ve taken, there’s no separation. I don’t need to put-on, and take-off a hat when I walk into my office.Read More