Posts tagged Brand
It's about you : The story behind my brand
"A brand is very much an extension of self, so it is crucial to know your why before you engage a creative process." – Heidi Lakin

Investing in my new brand was something I was excited about, but it also made me nervous.

Just like Heidi I believed that in order to create the brand I was dreaming of, it needed to be an extension of me. What I do as a coach is so deeply engaged in me as a person, unlike other career paths I’ve taken, there’s no separation. I don’t need to put-on, and take-off a hat when I walk into my office.

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